Porterville College (PC) is pleased to formally announce the appointment of Keith Ford as its new Athletic Director, effective April 8th. Ford had been serving as the Interim Athletic Director since October 1, 2024, and his leadership during this period has solidified his position as the ideal candidate to lead PC's athletic programs.
Ford brings a significant depth of experience in athletic administration and leadership to Porterville College. His career spans both collegiate and professional levels, demonstrating a comprehensive understanding of the complexities and opportunities for students within the world of sports.
"We are delighted to officially welcome Keith Ford as our Athletic Director," said Primavera Monarres, Interim President of Porterville College. "His extensive experience at both the collegiate and professional levels, coupled with his clear vision for fostering a positive athletic culture, makes him an invaluable asset to Porterville College and to our student-athletes."
Prior to joining Porterville College, Ford served as the Associate Athletic Director at Bakersfield College for over nine years. His impressive collegiate career also includes senior leadership roles at California State University, Bakersfield, the University of Akron, and the University of Texas at San Antonio, showcasing his ability to lead and manage diverse athletic departments.
Adding to his robust background, Ford also possesses twelve years of experience in professional sports, working with esteemed organizations such as the Florida Marlins (Major League Baseball) and the Buffalo Bills (National Football League). This experience provides him with a unique perspective and a broad understanding of the athletic landscape.
Ford holds a Bachelor of Science in Physical Education/Sport Management from SUNY Brockport and a Master of Sport Science in Sports Management from The United States Sports Academy. He is a dedicated professional with a strong passion for the holistic development of student-athletes and for cultivating a positive and supportive athletic environment.
"I am honored and excited to officially take on the role of Athletic Director at Porterville College," said Ford. "Having served as the Interim Director, I have already witnessed the dedication of our coaches, staff, and student-athletes. I am committed to building upon this foundation, fostering a culture of excellence, integrity, and sportsmanship, and ensuring that our athletic programs provide a rewarding and enriching experience for all our student-athletes."